Meridian replaces your CRM, reads your DMS, and puts the right fact in front of the right person at the right moment. Lens™ prepares your people. It never pretends to be them.
Your customer · 2022 Explorer XLT
Every department, every shift. Meridian puts the right fact in front of the right person at the moment it matters, then gets out of the way.
Every inbound call, in every department, arrives with who's calling, what they own, and what's still unresolved. Sales, service, parts, the front desk.
“Nine times out of ten, when a service writer's phone rings, it's a grenade. Meridian turns that grenade into a gift.”
When a customer you know pulls onto the lot, their advisor knows first: the relationship, where their lease stands, the last visit. Nobody else on the floor is told.
When an unfamiliar car pulls in, your sales manager knows within seconds, wherever they're standing, and the right salesperson walks out. No names and no lookups: a car, a row, and someone on the way.
“Eleven employees and still missed.”
Every internet lead gets a specific first reply within minutes, day or night, clearly from the dealership. From there it's your people, and your BDC works the leads that are cooling right now, not a pile of month-old ones.
After a call, the notes are already drafted from what was said. After a visit, one plain question replaces the form. Your people confirm it and move on.
The callback, the part on order, the “we'll take care of that.” Each one stays in front of the person who owns it until it's kept, so customers stop having to chase you.
She's been thinking about a new car for three months. She has been in touch six times. Saturday morning she pulls onto your lot, and nobody on the floor knows who she is.
With Meridian, her advisor already knows: who she is, where her lease stands, and the last time she was in. Nobody calls her name over the intercom. Nobody else on the floor is told. The advisor walks out and has a real conversation.
“That's the Cheers effect — everybody knows your name — delivered through software, invisibly, at scale.”
One system, a different view for every role. Each person sees what they need to do their job, and nothing that isn't theirs.
There's a difference — and your staff will never silence us.
Nobody has to remember to open another system. Their day starts where it already starts.
Meridian rides the work your people already do. If a feature asks anyone for more, it doesn't ship.
An alert fires only when it's relevant, it's now, and it's theirs to act on. Everything else waits until it is.
Your DMS stays the system of record for deals, inventory, and accounting. Meridian reads it through an adapter. Everything your CRM holds today moves into Meridian once, at go-live: customers, open leads, follow-ups, notes.
Most stores assemble this capability from separate vendors and glue it together. Meridian is built as one layer that every department runs on.
Ranges are typical published and quoted figures for a franchise rooftop. Your walkthrough prices against what you actually pay.
A 90-day pilot with measured before-and-after results. Founding dealers shape the product with seventeen years of floor experience on their side of the table.
The first meeting happens at your store. We watch a real hour before anything goes on a screen.
Your DMS, your phone system, your current CRM, and where two plate cameras would go.
Every manager gets a 30-minute one-on-one before launch: what Meridian does for them, what they control, and what to flag on day one.
Adam lives at the pilot store through launch. Technical support runs remotely alongside.
Return rates, CSI, and recovered customers, compared against your own numbers from before go-live.
The price depends on your DMS connection and phone setup, so we quote it once we have seen both.
Single-rooftop, lower-volume franchise stores.
A standard franchise rooftop with active manager use.
Dealer groups and high-volume stores.
“Other systems in this category are racing to automate. Meridian does the opposite: it sharpens what the people already do, so customers experience the dealership as more human, not less.”Adam Hernandez, Founder & CEO
Adam Hernandez spent seventeen years on dealership floors. He started selling cars in 2008 at eighteen, moved into management in 2015, and, with a remarkable team, took Currie Motors Ford of Valparaiso from #220 in the region at launch to #1 in 2025, interrupting an 18-year reign by the previous incumbent.
He left a senior leadership position to build Meridian full-time. Meridian is designed from documented, hour-by-hour walkthroughs of real dealership roles.
It replaces your CRM. Customer records, leads, follow-ups, and notes all live in Meridian. Your existing CRM data moves over once at go-live. Your DMS stays exactly where it is, and Meridian reads it.
No. There is nothing for them to download or talk to. They deal with your people, who simply know more about them at the right moment.
A plate is a public identifier, and Meridian uses no facial recognition or biometrics. Customer details go only to the person who needs them, and nobody else on the floor.
No. Meridian is built to give your people time back and make them better at the work they already do. It never asks anyone to do more, and it never stands in for a person in front of your customer.
Meridian is priced per rooftop per month, with a one-time setup. We quote after the walkthrough because your DMS and phone setup change the number. Expect it to come in under what most stores pay for the separate tools it replaces.
Meridian launches store by store. Our first pilot dealer is signed, and we're selecting the next founding dealers now. A walkthrough is the first step, and it costs you nothing but an hour on your own floor.
Pick a time for a 30-minute call with Adam, or tell us about your store and he'll reach out.